A Founders Day Letter
Lutke on Constraints
"I think of constraints as a creative tool. A constraint forces you to make decisions." — Tobi Lütke
The Practice
Take a project that feels sprawling and impose one hard constraint on it today — half the time, half the scope, one feature, one page. Set the limit in writing before you begin so the boundary is real and not negotiable mid-task. Watch how the narrowing settles your mind rather than restricting it; the restless engine runs cleaner inside a tight track. Constraint is not the enemy of your wide-ranging mind. It is the channel that finally lets it cut.
Darius Kolycius
Founder, Momentum™
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