Cook on Focus

"We believe that we should only do a few things, and we should only do things where we can make a significant contribution." — Tim Cook

The Practice

Look at everything you are currently committed to and find one thing to stop doing entirely this week — not pause, stop. Say no to it cleanly, without a long apology. The deepening only happens when something else is allowed to fall away. A focused life is built as much from deliberate subtraction as from effort.

Darius Kolycius

Founder, Momentum™

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