Christensen on Strategy

"It's easier to hold to your principles 100% of the time than it is to hold to them 98% of the time." — Clayton Christensen

The Practice

Pick one principle you have been bending lately under the excuse of just this once. Today, hold it without exception and notice how much lighter the decision becomes when there is nothing to negotiate. Every exception you allow forces the wiring to re-litigate the choice every single time, an exhausting tax. A line held at 100% is a decision you make once; a line held at 98% is a decision you make forever.

Darius Kolycius

Founder, Momentum™

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